We’re Carrine and Ting - childhood friends turned co-founders, building the brand we always wished existed.

Ting grew up around fabric rolls and factory floors. Her parents ran a clothing store, so she learned early what makes a piece worth wearing - how it fits, how it feels, and how long it stays with you.

Carrine spent years working in advertising and social media, shaping stories for other brands. But it always felt like she was building someone else’s vision. What she really wanted? Something more real. Something you could feel - not just double-tap.

We started Keep For Luck out of a shared frustration: clothes that looked good but didn’t feel like you. Or fit like they were made for someone else entirely.

So we created the pieces that are flattering, wearable, quietly confident. Made for the in-between moments: the coffee runs that turn into nights out. The soft days. The big ones. And everything in between.

We hope ours become the pieces you reach for again and again - not just because they look good, but because they feel like you, only a little luckier (sorry, we had to).